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31 October 20232 minute read

DLA Piper advises startup PopUp Bagels in US$8 million Series A funding round

DLA Piper advised PopUp Bagels, the viral bagel startup launched in 2020, in closing its US$8 million Series A funding round. 

The brick-and-mortar bagel shop was founded by Adam Goldberg during the pandemic with the mission of making the “best bagel on the planet.” Known for its crispy outside and chewy inside, Adam’s bagel recipe gained widespread popularity through word-of-mouth among friends and neighbors, before going viral on social media. PopUp has also claimed Brooklyn Bagelfest’s top spot as the “Best Bagel” two years in a row. After garnering culinary acclaim and rampant social media buzz with frequent celebrity sightings, PopUp engaged in a fundraise that expanded its operations in Greenwich, Connecticut, and Greenwich Village in New York.

The Series A funding round was led by Stripes, a NYC-based growth equity firm which has funded brands such as Levain Bakery and Erewhon Organic Grocer. Darren Rovell's Tastemaker Capital and Habitat Partners, the investment arm of Red Antler, also returned to co-invest after participating in Pop Up’s previous funding round.

“We were pleased to advise PopUp Bagels in this crucial fundraise which provides them with the capital to fund its future growth and expand its executive team,” said Adam Brenner, the DLA Piper partner who led the deal team.

Along with Brenner (New York), the DLA Piper team that advised PopUp Bagels included associates Maria Rydder Schwartz (New York) and Austin McCarthy (Boston).

DLA Piper’s Emerging Growth and Venture Capital practice includes more than 200 lawyers who provide strategic counsel to emerging companies in high-growth industries, including technology, healthcare, pharma & biotech, financial services, manufacturing, and communications. Over the last three years, DLA Piper has completed more than 2,100 financings globally totaling over US$80 billion.