Law à la Mode: Co-branding of wearable technologies; Internet of Things and the retail sector; 3D printing and more

Edition 16

Law à la Mode

Law à la Mode

By:

The United States editorial team is delighted to bring you the sixteenth edition of Law à la Mode, the quarterly legal magazine produced by DLA Piper's Fashion, Retail and Design Group.

In April 2014, we published an edition which focused on numerous matters relating to technology in the retail and fashion space. But technology moves as fast as fashion, so we bring you this issue one year later, both as an update and to discuss new and exciting developments in the space, particularly from a legal perspective.

If you have any comments, please get in touch with the Fashion, Retail and Design Group via email: fashion@dlapiper.com.

READ THE FULL 'LAW A LA MODE - ISSUE 16'

In this issue

  • Co-branding of wearable tech: Fashion forward and tech savvy
    9 JUN 2015

    The market for wearable technologies - mobile devices that gather and display information – is large and growing. Market researchers estimate that some 21 million wearable devices were sold in 2014’ and it seems that the Apple Watch will be one of the most successful products of 2015.

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  • The Internet of Things will rock the European retail sector
    9 JUN 2015

    According to an SAP report, The Internet of Things (IoT) will generate US$329 billion of revenue in the retail sector by 2018. But such massive growth comes along with legal issues concerning privacy and cybersecurity, as well as product liability.

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  • Integrating technology into fashion stores
    9 JUN 2015

    The Internet of Things is rapidly expanding, and fashion retailers may find aspects of IoT especially useful as they strive to integrate cutting-edge technology into their bricks and mortar locations to create a branded and effortless shopping experience for consumers. But there are numerous legal issues around IoT that brands should consider before embracing such technology. These issues include consumer data privacy and the rights of publicity.

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  • Wearable technologies
    9 JUN 2015

    Wearable technologies took centre stage at the 2014 Consumer Electronics Show in Las Vegas. Since then, new devices featuring refined design and even more inventive functionalities have hit the market. Yet wearable technologies still have not gone mainstream, as the recent mothballing of Google Glass shows. Generally not fashionable, too expensive and dependent upon other devices, barriers to the democratization of wearables persist.

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  • Using technology to combat retail crime in the UK
    9 JUN 2015

    With retail crime on the rise, an increasing number of retailers are looking at implementing innovative new IT systems to try and combat this growing, expensive problem.

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  • 3D printing 101
    9 JUN 2015

    The concept of 3D printing no longer needs an introduction. The sky is the limit when it comes to the possibilities 3D printing (often referred to as additive manufacturing) has to offer, both to consumers and businesses.

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