Octavian Ionascu

[ok.ta.viˈan]he/himTax Director
Bucharest
About

Octavian Ionașcu advises on indirect tax matters, with a focus on VAT, tax technology, and supply chain structuring for multinational businesses, aiming to identify operational synergies.

He supports clients in aligning tax processes with business strategy, helping them meet regulatory obligations while pursuing cost-effectiveness. Octavian has led large teams and managed complex tax functions in both advisory and in-house roles, including in the retail and technology sectors.

With nearly two decades of experience in indirect taxation, Octavian has worked closely with businesses undergoing digital transformation, helping them implement tools and workflows to meet evolving VAT reporting requirements across Europe. He has also played a key role in managing tax audits, resolving disputes, and integrating tax considerations into broader business operations.

Octavian has led VAT compliance for multi-entity groups, advised on ERP implementations, and assisted cross-functional teams on projects involving M&A, tax litigation, and financial reporting. He has also contributed to public sector initiatives, including Romania’s EU accession preparations, and has experience in legislative drafting and international tax cooperation.

He trains professionals on VAT regulations and is committed to knowledge-sharing and team development.

Areas of FocusConsumer Goods, Food and RetailInfrastructure, Construction and TransportLife SciencesReal EstateTaxTechnology

EXPERIENCE

  • In-house tax advisory role for a prominent retail company during a strategic acquisition, resulting in an expanded local presence.
  • Served as a seconded tax coordinator for a well-known technology group with both local distribution and manufacturing operations.
  • Oversee VAT compliance and lead the implementation of tax technology reporting solutions (including SAF-T, e-Invoicing, and e-Transport) for local entities across a range of industries such as pharmaceuticals, technology, FMCG, retail, manufacturing, and financial services.
  • Assisted an automotive spare parts manufacturer during multiple tax audits, offering strategic guidance and compliance support.
  • Supported a leading financial institution in Romania in scaling its ERP system and ensuring alignment with local tax compliance requirements.
  • Supported many foreign investors in setting up tax processes as they established new production facilities in Romania.
Languages
  • English
  • Romanian
Education
  • Bucharest Academy of Economic Studies, Bachelor Degree - Faculty of Management (Management Consulting), 1999-2003
  • Bucharest Academy of Economic Studies, Master Degree - Quantitative Finance (FINAS), 2004-2006

Prior Experience

  • 2019 – May 2025 from Senior Tax Manager | Team Leader to Senior Tax Manager | Indirect Tax, International Consultancy Firm
  • August 2012 – September 2019 Tax Manager, Retail company
  • June 2007 – July 2012 Senior Consultant, Tax Consultancy Firm
  • September 2006 – June 2007, Senior Assistant, International Consultancy Firm
  • May 2005 – September 2006, Expert, Tax Law Unit, Romanian Ministry of Public Finance

Memberships and Affiliations

  • Member of the Romanian Chamber of Tax Advisors

My latest insights

Publication

Revised VAT rates came into effect on August 1, 2025

8 September 2025 .1 minute read

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Phone

+40 372 155 889
(Work, Bucharest)
+40 736 607 939
(Mobile, CITY)