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8 September 20215 minute read

DLA Piper advises Wildfire Systems in US$15 million Series A financing

DLA Piper represented Wildfire Systems, an innovative financial technology platform that powers reward and loyalty programs, in a US$15 million Series A funding round co-led by TTV Capital and QED Investors.

Wildfire's versatile platform helps partners across a full spectrum of verticals, such as financial institutions, search engines, browsers, rewards services, telecom providers and device OEMs. Wildfire will leverage the funding to expand the launch of its new white-label monetization platform that allows enterprise partners to embed social commerce, rewards and cashback offers into existing customer journeys.

“We are thrilled to continue our collaboration with Jordan Glazier and the Wildfire team and to have advised the company through this funding round,” said Randy Socol, the DLA Piper partner who led the firm’s deal team. “Jordan has put together a fantastic team of employees and investors, and we’re looking forward to continuing to support them as they continue building a great company.”   

"DLA Piper has been at my side for over 15 years. With my last business, Eventful, Randy Socol and the whole DLA team were incredible from day one all the way through to the close of our successful exit to CBS. And they're at it again, helping us from the earliest days of incorporating Wildfire all the way through to our latest round of funding," said Jordan Glazier, CEO of Wildfire Systems, Inc. "Their insights and strategic guidance help us navigate the complete cycle of building a business. It's always fun and reassuring to have them by our side."

In addition to Socol, the DLA Piper team representing Wildfire Systems included partner Richard Bull and senior attorney Steffani Stevens (all of San Diego).

DLA Piper’s Emerging Growth and Venture Capital practice includes more than 200 lawyers in the US who provide strategic counsel to emerging companies in high-growth industries, including healthcare, insurance, biotech, manufacturing, communications, software and semiconductors. Over the last three years, DLA Piper has completed more than 2,100 financings totaling over US$31 billion.

DLA Piper's global Technology sector lawyers work across practice areas and offices to support technology clients – from startups to fast-growing and mid-market businesses to mature global enterprises – doing business around the world.

DLA Piper advises on all aspects of the fintech sector, representing a wide range of clients, including banks, private equity and venture capital funds, asset managers, broker-dealers, insurance companies, trading platforms and exchanges, and distributed-ledger technology platforms. The firm’s multidisciplinary team around the world offers integrated legal solutions that help clients navigate the increasingly complex environment at the intersection of transactions, technology and regulation. DLA Piper is also at the forefront of providing legal counsel and business support to emerging proptech companies, investors and developers of innovative real estate technology in areas critical to both their short-term and ongoing success.