Antitrust in the age of AI: Algorithmic pricing's legal risk

Wednesday, March 4, 2026

As businesses increasingly deploy AI‑driven tools aimed at enhancing efficiency and profitability, regulators, plaintiffs, and courts are focusing on whether algorithmic decision‑making may enable anti-competitive behavior, either intentionally or not.

DLA Piper hosted an in‑depth discussion on algorithmic pricing and the growing antitrust spotlight on AI. Our panel combined antitrust practitioners and data scientists to unpack how algorithms – and the underlying science – are shaping price fixing litigation and what companies can do to mitigate risk.

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