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19 February 20242 minute read

Medical devices advertising: CEE comparison guide

Austria, Croatia, Czechia, Hungary, Poland, Romania, Slovakia, Slovenia

DLA Piper CEE Life Science group brings you a comparison guide on the medical devices advertising in Central and Eastern Europe (CEE).

In the dynamic landscape of the Life Sciences sector, the promotion and advertising of medical devices play a crucial role in shaping market strategies and driving industry growth. While the Medical Devices Regulation (MDR) and the In Vitro Diagnostics Regulation (IVDR) provide a broad EU regulatory framework, the specifics of advertising practices are subject to national legislation.

Doctors office
This comparison guide serves as a crucial advisory to medical device companies operating in the Central and Eastern Europe (CEE) region. Its purpose is not to provide prescriptive guidance, but to encourage market players to understand and review the specific advertising regulations in each target country, highlighting that a one-size-fits-all approach is not applicable.

Recognising the challenges in this diverse landscape, our firm stands ready to assist medical device companies in this endeavour. By providing tailored legal know-how, we facilitate the review process and ensure that companies can navigate and comply with the varied advertising regulations that exist in CEE countries. This collaborative approach not only mitigates risk, but also enables companies to make informed decisions in an environment characterised by regulatory complexities.

We cover what you need to know in our guide:

  • National regulations governing the promotion of medical devices,
  • Advertising - targeting the general public versus healthcare professionals,
  • Authorities responsible for oversight,
  • References to statutory law.

Download the full guide to learn more about different approaches to medical device advertising across CEE region.

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