Law à la Mode - Issue 31
Retail has had to adapt to COVID-19 with speed, ingenuity and resilience. But even bigger disruptions may be around the corner.
In this edition of Law à la Mode, we talk to Mathew Dunn, Chief Financial Officer for ASOS plc about how the British online fashion and cosmetic retailer is navigating these challenging times. Mathew explains the critical role automation has played during COVID-19, and how ASOS is using emerging technology to increase the personalised shopping experience. He also talks about strategies for meeting the expectations of the new youth market.
More broadly, we look at how COVID-19 is likely to reshape the retail sector, particularly for bricks and mortar real estate. We show how you can strengthen your business against supply chain disruption and customer insolvency. And we explore recent developments in managing brand reputation in key markets, including Australia, Europe and the US.
But the pandemic is not the only issue facing retailers. We examine the integration of ESG into marketing campaigns, upcoming sustainability reforms in the textiles industry, the adoption of artificial intelligence, e-commerce laws, protecting global brands and the impacts of store closures and a rise in online selling on retail employees.
We hope you enjoy this edition of Law à la Mode. If you have any comments or feedback, please get in touch with DLA Piper's Consumer Goods, Food and Retail sector group at retail@dlapiper.com.
