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21 September 20222 minute read

DLA Piper advises BIC on acquisition of Advanced Magnetic Interaction (AMI)

DLA Piper has advised the BIC Group (listed on Euronext Paris - SBF 120) on the successful completion of its acquisition of Advanced Magnetic Interaction (AMI), a French start-up specializing in augmented interaction technology.

Created in 2014, AMI uniquely leverages magnetometric technology to enable highly accurate, real‐time position tracking without the need for embedded electronics in devices, addressing the increasing consumer need for user‐friendly, sustainable, and secure digital accessories. It is also the developer of the ISKN Repaper graphics tablet, which enables the reproduction of writings and drawings made on paper in an electronic format.

This acquisition strengthens BIC's R&D capabilities in Digital Expression, one of the pillars of BIC's Horizon strategic plan, and will accelerate the deployment of AMI's patented technology, most notably through B2B activity in digital creative and consumer electronics applications.

The DLA Piper team in Paris was led on Corporate matters by partner Sonia de Kondserovsky and supported by Virginie Julien (counsel), Natalia Li (senior associate), Yasmine Djerrari (associate), and Marion de Galembert (associate). The restructuring and finance team was led by partner Caroline Texier and supported by Maxime Nativelle (senior associate) The employment team consisted of Philippe Danesi, Jérôme Halphen (partners) and Marie Durand-Gasselin (counsel) Raphaël Bera (partner) on tax matters, Fabienne Panneaux (partner) on litigation matters and Franck Valentin (partner) and Cédric Meiller (senior associate) on intellectual property matters.