In today’s rapidly evolving consumer landscape, brand content and advertising are being woven into consumers’ lives in new and imaginative ways. At the same time, nearly all industries are facing a growing volume of false advertising claims.

The DLA Piper difference

We are here to partner with our clients, helping them to investigate, protect and defend advertising claims and fend off or assert claims against competitors, while providing key guidance on matters of claim development, assessment and substantiation.  Our aim is to mitigate risk and even avoid disputes altogether. Should disputes arise, our team of skilled and effective advocates is ready to act. Our trial lawyers regularly litigate false advertising disputes, and we have in-depth experience with competitor lawsuits (state and federal Lanham Act), as well as regulatory and administrative challenges (FTC, FCC, state regulatory bodies, NAD, BBB) and other advertising claims, some of which may ripen into class actions.

We are thoughtful and innovative, considering obstacles and opportunities holistically, and we’ve developed key relationships with the top consumer perception experts and technical advisors in the United States. Let us put our experience to work for you.