Leading advice to help you establish and protect your brand
In a global marketplace, it’s difficult to know where your next IP issue may arise. Strategic and forward-thinking trademark portfolio management secures your most valuable assets and safeguards your competitive edge. We’ll help you protect your trademarks, designs, and copyrights – wherever you do business.
Whether you’re tackling infringements, piracy, trademark licensing, IP restructuring, or launching a new brand, we can help.
Our globally recognized lawyers work across every jurisdiction to manage trademarks in more than 150 countries, counseling clients on the selection, management, protection, monetization and enforcement of their trademark portfolios. This includes strategic management of portfolios for the world’s most valuable brands – with many clients outsourcing their entire trademark function to us.
Our work covers all aspects of the trademark lifecycle, including selection, clearance, application filing and strategy, prosecution, oppositions, cancellation, infringements, and complex commercial transactions such as licensing, acquisitions, tax structuring, securitizations, refinancing, and restructuring.
“DLA Piper has a full understanding of the issues and provides great guidance.”
Our team includes lawyers who have litigated to trial in court and in trademark offices around the world. They handle complex transactions involving thousands of trademarks and other IP assets.
Because we manage a large number of trademarks globally, and use the latest technology and scalable services, we keep tasks on-time and on budget.
We also help make the most of copyright assets through registration and licensing and enforcing, providing guidance on avoiding infringement and fair use. Our lawyers are based in major cities where IP is often infringed, often by imported goods. Our worldwide reach means we coordinate copyright enforcement and defensive activities globally.
Clients value our ability to efficiently handle global advertising campaigns, sweepstakes and contest promotions. We have a deep understanding of the nuances and the importance of protecting trade dress and non-traditional marks. And we can help with the evolving digital world, including monetizing and protecting digital content, NFTs, brands on the internet, social media, Web3 and the Metaverse.
As trademark and copyright law continues to evolve, we’ll help you build, maintain, and protect your most valuable assets.
