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Liam Blackford

Registered Foreign Lawyer (Western Australia)

Liam has experience in trademark and brand protection, licensing, franchising, transactional IP and technology transfer in the Asia Pacific region for a variety of global clients, including several major brand owners in the food and beverage and technology sectors.

Areas of FocusIntellectual Property


  • Advised on a cross-border television licensing deal involving complex IP ownership issues relating to an original television program in the fashion, textile and garments industry
  • Advised on the IP issues arising out of a proposed partnership between a major US cloud computing company and a major PRC technology and media company, including IP licensing, technology transfer, and branding and trademark issues
  • Assisted a major global fast food company with the restructuring of its IP licensing structure in the PRC, Hong Kong and Macau, as part of a large scale corporate and franchising transaction
  • Assisted a major global fast food company with an IP asset transfer, involving complex IP and data ownership and licensing arrangements
  • Assisted a major US beverage group with building and protecting its PRC trademark portfolio, including taking enforcement action against pirate trademark and domain name activity
  • Assisted a Swiss-Emirati luxury conglomerate regarding IP protection in respect of a number of premium luxury consumer products, including seeking utility model, design and trademark protection in jurisdictions worldwide
  • Assisted a major Hong Kong telecommunication and retail group with IP issues relating to a proposed e-wallet service with a major Chinese technology company, including negotiating a complex license of several high value brands and trademarks
  • Advanced Chinese Language, Shanghai Jiaotong University, 2014
  • Bachelor of Arts (Hons), University of Western Australia, 2013
  • Bachelor of Laws, University of Western Australia, 2013

    Chinese Law, City University of Hong Kong, 2012

Additional information

  • Completed HSK6, the highest level of written Chinese language proficiency in Mainland China, 2014

Memberships And Affiliations

  • Australian Chamber of Commerce Hong Kong and Macau (AustCham Hong Kong & Macau)
  • Licensing Executives Society of China, Hong Kong Chapter
  • Law Society of Western Australia