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16 February 20226 minute read

DLA Piper advises ZASH in acquisition of AdRizer through ZVV Media Partners, its joint venture with Vinco Ventures

DLA Piper represented ZASH Global Media and Entertainment Corporation through its ZVV Media Partners, LLC joint venture with Vinco Ventures, Inc. (NASDAQ: BBIG) in the acquisition by Vinco of AdRizer LLC, a leading publisher and analytics solution company in the digital advertising space. As a result of the acquisition, AdRizer is now a wholly owned subsidiary of Vinco and will be fully integrated into video-sharing social networking platform Lomotif, which is owned by ZVV.

DLA Piper previously represented ZASH in its acquisition through ZVV of Lomotif Private Limited, the owner of the Lomotif app. AdRizer will now power advertising for the Lomotif platform and is expected to allow Lomotif to monetize the content creation capabilities of Lomotif.

“We brought together our wide-ranging media and entertainment M&A experience and our deep bench of attorneys across a number of key legal disciplines relevant to the transaction to complete this acquisition. The integration of AdRizer will enable ZASH and Vinco to continue building a leading digital media advertising platform,” said Tom Ara, co-lead of the Sports, Media & Entertainment Finance and Transactions group and the partner who led the firm’s deal team.

In addition to Ara, the DLA Piper team representing ZASH included associate Scott Layfield (Los Angeles), who played a key role in the transaction, as well as partners Nathaniel McKitterick, Chung Wei, (both of Silicon Valley), Julia Kovacs (Washington, DC), Christopher Oprison, Ryan Girnun (both of Miami), Shmuel Klahr (New York) and Christina Houston (Wilmington); senior counsel William Hoffman (Silicon Valley); of counsel James Rusert (Atlanta), Paul B. Myers (Baltimore) and Andrew Sacks (Seattle); and associates Bunnie Poullard, Rahul Sajnani, Kali Jelen (all of Los Angeles), Sean Newland (San Francisco), Julie Franki (Atlanta), Myriem Bennani (Chicago), Carissa Bouwer (Sacramento), Lori Marsh, Katherine Cheung (both of Silicon Valley) and Catherine Thomas (Washington, DC).

Over the past year, DLA Piper’s Chambers-ranked, award-winning Media and Entertainment team has been enlisted to handle some of the most complex and industry-shifting M&A and corporate transactions. With more than 1,000 corporate lawyers globally, DLA Piper helps clients execute complex cross-border transactions seamlessly while supporting clients across all stages of development. The DLA Piper Media and Entertainment team has consistently been recognized for its accomplishments in Variety, The Hollywood Reporter, Billboard Magazine and other leading industry publications, and the firm has been rated number one in global M&A volume for 12 consecutive years, according to Mergermarket.


DLA Piper's market-leading international team of media, sport and entertainment lawyers, located throughout the Americas, Asia Pacific, Europe, Africa and the Middle East, advises on M&A, finance, borrowing, investment and corporate issues, production and rights acquisitions, exploiting media rights, staging and exploiting live sports and other events, intellectual property protection and enforcement, regulatory and administrative issues, antitrust and competition law, stadium and arena development and on the resolution of disputes.