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29 March 20223 minute read

DLA Piper advises Storskogen on the acquisition of a majority stake in Dimabay

DLA Piper has advised Storskogen on the acquisition of a majority stake in Dimabay GmbH (Dimabay), a performance-based advertising agency based in Germany that is active in 15 European countries. Dimabay offers advertisers a network for print-to-web marketing and produces parcel and magazine inserts. The acquisition of Dimabay is an important addition to the Group in Germany.

Dimabay employs around 30 people and provides the largest network for parcel and magazine inserts in Europe and is active in 15 countries. It offers advertisers its network for print-to-web marketing with a consistent focus on advertising results and performance-based models. Advertisers are offered reach in social media and influencer marketing via the subsidiary Dimabay Digital. Dimabay is headquartered in Berlin. Managing Director of Dimabay, Martin Ehrentreich, will remain in his position after the transaction.

Storskogen acquires and manages well-managed and profitable small and medium-sized enterprises within the business areas Industry, Trade and Services in the Nordic countries, DACH and the United Kingdom. On 31 December 2021, Storskogen consisted of 105 business units with a total of approximately 9,000 employees and a trailing annual turnover (RTM) of over SEK 23 billion.

The DLA Piper core team was jointly led by counsel Dr Isaschar Nicolaysen and partner Dr Benjamin Parameswaran and also comprised associate Jan Schürmann (all Corporate/M&A, Hamburg). The team also included partners Dr Henriette Norda (Employment, Hamburg), Lars Reubekeul (Real Estate), Dr Thilo von Bodungen (Commercial, both Munich), Dr Burkhard Führmeyer (IPT) and Semin O (Antitrust, both Frankfurt), counsel Dr Susanne Weckbach (Commercial, Munich) and Miray Kavruk (IPT, Frankfurt), senior associates Matthias Goumas (Litigation & Regulatory, Hamburg), Philipp Moser (Real Estate, Munich) as well as associates Betina Fischer (Commercial, Munich), Dr Anna Rogler (IPT) and Alexander Rösch (Litigation & Regulatory, both Frankfurt).